Work
NameTitleIndustryDescription
Affluent Consumers Affluent Consumers Luxury is not a product or service. It is an unforgettable treasured experience triggered by a lust for the best life has to offer. As stewards of some of the world's most prestigious brands, no one understand this more than we do.
BMW National BMW National When fighting for attention and mindshare, how you deliver your message is almost as important as the message itself.
LCBO Red Wine LCBO By drawing visual comparisons between red wines and other sensory experiences, our vibrant campaign helped to make novice wine drinkers more comfortable, while at the same time encouraging more seasoned customers to explore further.
CMA Awards CMA Awards 2009 The Canadian Marketing Association Awards (or CMAs) is one of the only award shows that rewards breakthrough creative as well as results. Our campaign celebrates this enlightened view with the straightforward notion, "Agencies. Clients. Win-win."
Jack Astor's Jack Astor's With this completely immersive experience, we made a visit to jackastors.com just like a visit to Jack Astor's. We also built over 30 individual facebook pages so each restaurant could present their unique offerings, photo galleries and promotions.  
Place Branding Place Branding They say you don't get a second chance to make a first impression. Well, neither does a city. The following is an abbreviated collection of a few of our more recent place branding assignments.
BMW Financial Services BMW Financial Services As the entity that oversees the leasing and financing as well as the many other protection and insurance products for BMW, this group could be seen as conservative. The actual truth couldn't be further from this lazy stereotype. In fact, some of our most interesting and engaging creative has come from this bold business group.
Nuit Blanche Nuit Blanche Since its Canadian launch in 2006, we have driven the look and feel of this wonderful event. In addition to designing the identity and all related collateral materials, we also built and managed the event website.
Four Seasons Four Seasons For nearly two decades, our property marketing program has celebrated the unique Four Seasons experience. In that time we have created an integrated communications framework that completely supports the Four Seasons premium brand image globally.
Run for the Cure CBCF For the last three years, we have been working with the Canadian Breast Cancer Foundation and the CIBC to increase both awareness of and attendance at their Run for the Cure. In that time, our efforts have helped the CBCF set fundraising records in 2007 and 2008.
Toronto Board of Trade T-bot Redesigning a visual identity for one of Toronto's oldest and most respected organizations was not something we undertook lightly. By bringing a clean, vibrant point of view forward, we have remained true to the Board's beginnings, while still representing the evolving nature of Canada's largest metropolis.
Credit Valley Hospital Credit Valley Hospital The $45 million "Lifetime of Care" campaign is raising funds for CVH's new expansion. By illustrating the sheer number of patients the hospital currently assists, we are showing their impact on the community and how much more could be accomplished with the public's help.
TELUS TELUS To drive TELUS' B2B growth "TELUS talks business" was developed and brought to life in print and online in a completely redesigned website loaded with the latest social media tools. Customers and prospects gather in the space for exclusive advice, to share thoughts, and have meaningful conversations on all things business.
Mike Mike As the industry leaders in Push To Talk,® Mike (a division of TELUS Mobility) wanted to launch Motorola's latest durable handset, the BRUTE I680. To generate interest and awareness, we tapped into the human need to vent and created the Tough Day Contest.
Dignity in Death Dignity in Death Dignity in Death is a euthanasia advocacy group that believes in the importance of making a living will. The guerilla campaign consisted of stickers that resemble brass memorial plaques that were affixed to park benches around Toronto and beyond. The plaques include a url that leads to their microsite.
BMW After Sales BMW Parts To convince independent garages to use original parts when servicing BMWs, we developed a print campaign that features the iconic "grill" built out of either BMW parts or mechanic tools. This concept demonstrates that BMWs require both the exceptional skill of the mechanic and original parts, to be a true BMW.