Cundari Introduces Head of Strategy

April 29, 2014

(Toronto, ON) – April 29, 2014 – Cundari is delighted to announce the addition of Malcolm McLean as new EVP, Strategy, Insights and Planning.

McLean who started at Cundari this month has made significant contributions at some of Canada’s leading agencies, namely BBDO, Cossette, Lowe Roche, and most recently Grey Canada.

“Cundari continues on a very upward trajectory,” said EVP, Managing Director, Jennifer Steinmann. “Our growth is reflected in the caliber of talent we are attracting. Malcolm brings savvy international experience that will continue to drive the smart strategies and outstanding business results our clients have come to expect.”

McLean will oversee the planning group and provide strategic business and communications leadership across all accounts working closely with Chief Creative officer Andrew Simon.

“It’s wonderful to be part of such a dynamic executive team at one of the very few remaining independent Canadian agencies. Cundari fosters the strategic independence, creative freedom, and business-building behaviours that are typically constrained by large network agencies,” said McLean. “There’s an undeniable spirit of innovation, collaboration, and entrepreneurial zeal that infuses the culture unlike any other agency I have worked with.”

Through his formidable and award-winning career, McLean has worked across significant categories including financial services, consumer packaged goods, automotive, telecommunications, retail, confectionary, beverage and pharmaceutical. His experience crosses borders and cultures; he speaks four languages and has made award-winning contributions on the world’s most recognized global brands.

Cundari is one of Canada’s largest independently owned and operated communications agencies, applying thought leadership to the building of business solutions as the key benefit for client partners. Guided by the core philosophy “It’s The Thought That Counts,” Cundari, with offices in Toronto and Montréal, works in our two official languages across an array of disciplines such as research, strategic planning, brand identity, advertising, design, digital, experiential, direct and media planning. Established in 1980, Cundari Group Ltd. is proud to have been entrusted with premier brands including CIBC, BMW, SUBWAY, LCBO, Dempster’s, Royal Canin and Primus. Cundari Group placed third in the Top 10 agencies in Canada, second in the Top 10 Canadian campaigns from 2012 (for Pain Squad) and seventh in the Top 10 digital agencies worldwide. Cundari was the only agency in Canada to rank in any of the worldwide lists. For more information, visit

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Lisa Brown
Manager, Relationship Marketing
Tel: 416.642-5629