Cundari Named AOR for the Art Gallery of Ontario
October 15, 2015
Cundari Awarded Advertising Agency of Record for the Art Gallery of Ontario
TORONTO, September 23, 2015 – Following a competitive review process involving numerous top-tier agencies, Cundari has been appointed the Advertising Agency of Record for the Art Gallery of Ontario (AGO). The multi-year contract entails developing and implementing the AGO’s paid digital and non-digital advertising and marketing communication strategies. Cundari Media Trust will be responsible for planning and buying all media.
“We have a longstanding passion for the arts and in-depth expertise in developing iconic brands for cultural institutions,” says Aldo Cundari, Chairman and Chief Executive Officer at Cundari. “We are thrilled to begin working with the Art Gallery of Ontario and help them shape and tell their unique brand story.”
Cundari is charged with developing and executing a new brand umbrella campaign for the AGO, under which all of the organization’s program offerings will live, in addition to providing advertising support for three major exhibitions. The objective will be to position the Art Gallery as a destination for visitors and locals alike.
“Cundari presented an excellent proposal to us, demonstrating a clear alignment with our strategic objectives,” says Steve Rayment, Director, Marketing and Design at the Art Gallery of Ontario. “Their innovative and creative thinking is in line with our vision, and we’re looking forward to collaborating with them on our new brand campaign.”
Cundari has extensive experience working with arts and culture institutions, coupled with an innate ability to create powerful destination brands for current and past clients, including the Royal Ontario Museum, the country of Armenia, a handful of major US cities, the Toronto Zoo, Waterfront Toronto and Niagara, Ontario. The agency’s expertise and passion is in alignment with the AGO’s mandate to bring people together through art, engaging visitors to see and experience the world in fresh new ways.
Cundari is Canada’s most globally awarded independent agency. The agency has been recognized around the world at Cannes, the Cassies, by the UK’s Directory Ranking and is the only Canadian agency to have two campaigns on WARC’s 100 smartest marketing campaigns in the world list. Cundari, with offices in Toronto and Montréal, works in our two official languages across an array of disciplines such as research, strategic planning, brand identity, advertising, design, digital, experiential, direct and media planning and buying. Established in 1980, Cundari Group Ltd. is proud to have been entrusted with premier brands including AGO, BMW, CIBC, LCBO, Dempster’s, Royal Canin and Primus. For more information, visit cundari.com.
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