Cundari on Warc 100’s Smartest Marketing Campaigns List
July 14, 2014
Author: Russ Martin
Publication: Marketing Mag [Excerpt]
Three Canadian ad campaigns have made Warc’s annual list of what it calls “the smartest marketing campaigns in the world.”
Two campaigns by Cundari tied for the top spot by a Canadian agency, with both BMW’s “1M Launch” and Hospital for Sick Children’s “Pain Squad” coming in at number 35 on the list.
First released in 2011, BMW’s “1M Launch” included a series of online videos showing off the auto-maker’s then-new 1M model. In just two weeks, the videos garnered over 3 million views and went on to collect plenty of hardware, including a gold at the Marketing Awards.
That same night, Cundari also took home Best In Show for “Pain Squad,” a smartphone app developed for kids undergoing cancer treatment.
Warc is a privately owned organization that aims to drive best practices in the marketing industry. It compiles its 100 list after it has “analysed the world’s top ad effectiveness and strategy competitions.”