Cundari on Warc 100’s Smartest Marketing Campaigns List

July 14, 2014

Author: Russ Martin
Publication: Marketing Mag [Excerpt]

Three Canadian ad campaigns have made Warc’s annual list of what it calls “the smartest marketing campaigns in the world.”

Two campaigns by Cundari tied for the top spot by a Canadian agency, with both BMW’s “1M Launch” and Hospital for Sick Children’s “Pain Squad” coming in at number 35 on the list.

First released in 2011, BMW’s “1M Launch” included a series of online videos showing off the auto-maker’s then-new 1M model. In just two weeks, the videos garnered over 3 million views and went on to collect plenty of hardware, including a gold at the Marketing Awards.

That same night, Cundari also took home Best In Show for “Pain Squad,” a smartphone app developed for kids undergoing cancer treatment.

Warc is a privately owned organization that aims to drive best practices in the marketing industry. It compiles its 100 list after it has “analysed the world’s top ad effectiveness and strategy competitions.”

Click here to view the 1M case study.
Click here to view the Pain Squad case study.
Click here to view the full article.