Mariam Saab

Director, Strategy

Architected brand strategy for new brands and rebrands for a variety of clients in English and French. Brand strategy experience included leading brand workshops, moderating focus groups, survey creation and analysis, competitive analysis, need-state segmentation, brand purpose and positioning work, brand pyramids and architecture, tone of voice, and brand guidelines. Collaborated with clients and creative teams to inspire creative briefs and outline integrated communications plans for traditional, digital, and social campaigns. Planned and executed brand guidelines, brand architecture, social content and channel strategies, and go-to-market launch communications plan.