BMW M Powered Films
Cundari created “BMW M Powered Films,” designed to highlight precision performance and push the limits of possibility. In 2011, “Walls” and “Heli-Pad,” featuring the BMW 1 Series M Coupé, were launched. Online, “Walls” smashed view and share records. Offline, there was a substantial lift in Canadian sales, and Canada’s entire allocation of the BMW 1 Series M Coupé almost sold out before it arrived. Next came “Bullet,” showcasing the highly anticipated new BMW M5 in a beautiful and impressive high-performance art piece that shattered previous social metrics and views. In the summer of 2014, coinciding with the most anticipated launch in BMW’s history, Cundari released the latest M Powered film, “Ultimate Racetrack.” The film took BMW into uncharted territory, and it became the #1 most-shared automotive video globally. As a result of these combined efforts, Canada now has the highest per capita M sales worldwide. In total, our “M Powered Films” have amassed over 15 million (and counting) YouTube views.
BMW M Powered Films” exemplifies Cundari’s ability to produce breakthrough and innovative online marketing experiences. As a leading Canadian creative agency, Cundari has a deep understanding of digital production technology, as well as automotive consumer behaviour.