BMW X1 Ultimate Adventure

When BMW Canada decided to launch the new BMW X1 and overhaul their social media strategy at the same time, Cundari saw an opportunity to make headlines. And that we did, with the Facebook X1 Ultimate Adventure Contest, offering a $20,000 weekend for two anywhere in Canada with the use of a BMW X1. Multi-channel support from a Facebook contest app, online ads, a TV spot and a targeted eBlast helped earn close to 4,000 contest entries, and in one month BMW Canada’s Facebook fans surpassed the total number of their competitors.