Brand Strategy & Integrated Campaigns
Export Development Canada (EDC)
Working with Canadian banks, Export Development Canada (EDC) is a Crown corporation that provides trade finance and risk management services to Canadian companies engaged in international trade. Cundari was tasked with refreshing and evolving the existing brand to better represent the corporation’s values and services and implement the new brand into corporate templates for social media, online, print, mobile and collateral. We also went on to develop five integrated marketing campaigns for EDC, directed at a variety of different business audiences.