LCBO Summer Social

Chill out. Feel the breeze. Whether you’re relaxing by the lake, on a downtown patio, or in your backyard, ‘tis the season to go with the flow. We created an in-store experience that evokes that carefree vibe of summer. Our vibrant design for the LCBO highlights the outdoor entertaining and casual dress code that is emblematic of the season – flip-flops optional. The entertaining attitude: no-fuss fun.

After all, who wants formality when the humidex pushes 30? Our inspiring campaign invites you to enjoy an after-work glass of Chardonnay with colleagues, after-the-ballgame beers with buddies, and frosty resort-inspired cocktails with friends.