Masco Brands

With a unique brand portfolio that includes Delta, Brizo, HansGrohe, Waltec, BrassCraft, Master Plumber and BathScapes, Masco Canada was a major player in plumbing products in Canada. To further strengthen Masco’s brands across consumer and trade markets, Cundari took a multi-layered and highly coordinated approach to reach multiple Canadian markets while creating powerful brand halos. A major key to success was our strategy to leverage and build relationships with key purchasers such as builders, architects, distributors, sales agencies, showrooms and retailers. Our multi-pronged strategy was a success and helped to cement Masco Canada as a leader in the Canadian marketplace.