Pan Am Branch Transformation

To announce CIBC as Lead Sponsor of the 2015 Pan/Parapan Am Games, we invited the neighbourhood to a two-day celebration to mark the launch of the new CIBC Pan Am Athletes’ Village. We then took the campaign to a new level by transforming several CIBC branches into Pan Am venues – installing an indoor running track and a 76-foot swimming lane, and wrapping branch exteriors with images of Pan Am athletes. Our campaign increased not only awareness of the sponsorship but also Canadian pride.