TFC Sponsorship

As a proud sponsor of the TFC, SUBWAY® Restaurants wanted to bring the brand to life at BMO field, while respecting the fans and the game’s culture. To resonate with passionate TFC and SUBWAY Restaurants fans of all ages, and to drive traffic to SUBWAY Restaurants locations, we designed and activated various programs, like field and stadium signage and discounted home-game tickets with purchase. Fans also had the opportunity to spin the Commit to Fit™ wheel for Subway soccer prizes. We think kids got the best deal of all when they were invited to escort players to the field for the singing of the national anthem!