Tilley Endurables – Website
Canadians knew the Tilley name and the famous hat, but didn’t know about its breadth of high-quality products. Cundari focused on reconnecting the brand to the inspiration and romance of travel, rather than value or product benefits. To do so, we gave the Tilley e-commerce website a modern edge. We brought in the beautiful imagery of our print campaign, and provided production support for hundreds of unique product images.
The website was built with Magento. Cundari created custom communication with Tilley’s inventory management system Magstar, extended search logic to incorporate CMS pages and products, and built multiple versions of the site for Canada (English and French), the United States, and the United Kingdom.
All shared a common framework, with payment options, products, online ads and content tailored to each region.