Outdoor and Direct Marketing Campaign
Just because it’s cold outside doesn’t mean fun has to hibernate. With several major Toronto attractions closing their facilities after Labour Day, many Torontonians were not aware that the Zoo was open year-round. So, as a fun way to let kids and parents know that the Zoo is open all winter, we mirrored the uncanny likeness of some of our favourite animals to children in their cold-weather clothes. We complemented this effort by zeroing in on key influencers from the top multicultural media outlets in Toronto with the objective of drawing attention to the Zoo’s Giant Panda exhibit.