BMW Interactive Wall
BMW has a sponsorship with the Air Canada Lounge. The BMW Interactive Wall was an interactive solution to drive greater brand engagement with members visiting the lounge. The BMW Interactive Wall project is a combination of website, mobile site and mobile app that uses image recognition technology to discover hidden elements in a real world interactive display. The 10ft high poster features items on a shelf that trigger hidden offers in the digital world through image recognition. Cundari created the online/offline experience by integrating the image capture technology into the web, mobile, and mobile app experience. Users of the app can scan the wall and when an item is recognized the mobile app would trigger the web experience to display the offer.