Next 3 Series

As part of our integrated campaign to support the launch of the new 3 Series, Cundari created a truly out-of-the-ordinary web experience by building a three-level parallax site to showcase all three lines of the BMW 3 Series. Our software engineers pushed the parallax technology to its limit in order to provide a never-before-seen online experience that would support the campaign strategy. Our BMW clients loved the unique functionality of the site, and so did consumers: the website received over 40,000 visitors, with each visitor spending almost four minutes exploring the interactive website and 8,735 people opting in to receive future online communications from BMW.