Dempster’s Zero Inhibitions

For the launch of Dempster’s ZERO bread, we gave people the chance to star in their own personalized romance novel. Viewers were invited to click on our sexy shirtless cowboy’s abs, taking them to our Facebook app where they created, customized and downloaded their own personal novel, entitled Zero Inhibitions. The campaign contains a video, website, banner ads and a full novel containing 30,000+ words of original content (over 135 pages in total), plus alternate endings based on viewers’ preferences, downloadable to any eReader or tablet.

Our app integrated with Facebook API to capture users’ profiles and friends to allow the personalization of the novel (including the content and cover). Once the novel was created, it was downloadable in various formats (PDF, EPUB), with the ability to share socially.