Lottery Campaigns

The Canadian Cancer Society Lottery (CCSL) program has played a crucial role in funding lifesaving research for all cancers, generating millions of dollars since its inception in 2001. Since 2009, we have been working with CCSL to ensure they have remained top of mind in a sea of other charitable lotteries with similar creative messaging. Through spring and fall campaigns – led by customized direct mail and supported by broadcast, print and online initiatives – we have helped CCSL achieve their goals and get closer to reaching their ultimate goal, curing cancer.