End of Lease

For years, BMW owners were mailed a premium printed package to guide them through their end of lease options, but this traditional process was expensive and often left customers with more questions than answers. Our solution was to bring the end-of-lease package to life in an interactive digital format, thereby reducing costs and simplifying what was an overwhelming process for customers. The result: a visually stunning yet user-friendly microsite that was able to educate owners in a way no booklet ever could.