Escape From Daily Life

Northeastern Ontario Tourism needed to find a way to convince families in Southern Ontario that the region just beyond ‘traditional’ cottage country was worth travelling to. Through an integrated Facebook campaign that included an engaging game and contest, together with several non-traditional out-of-home concepts, we were able to build a passionate community of advocates. Now, the multitude of small, local owner-operators all across Northeastern Ontario have a hub to communicate their offerings to those in the southern cities, and yet another reason to brag about where they live.