Health-conscious Canadians are able to visit Genuine Health stores in person to pick up high-quality natural supplements (such as Green’s Plus products) but in the U.S., the brand’s only presence is online. The catch? They had an out-of-date website that was hard to navigate, leading to frustrated customers and lacklustre sales. Cundari came up with a smart digital strategy and a revamped website design that reinvigorated the consumer online experience, resulting in a healthy boost in sales.