Virgin Drinks Campaign

For an organization dedicated to eradicating drunk driving, MADD (Mothers Against Drunk Driving) Canada’s entry into non-alcoholic beverages was a bold one. Equally so was their decision to not shirk from their brand. Cundari’s “look and feel” for MADD Virgin Drinks embraces the 0% alcohol level in these products in a direct and stylish fashion. We designed product packaging that is positive, festive and fun: doing the right thing has become a point of civic pride for entertainers and party-goers alike.