TELUS Talks Business Campaign
TELUS Business Solutions was doing an excellent job of offering mobility solutions for small and medium-sized businesses. What they were having trouble with was effectively reaching their target audience. So Cundari developed the TELUS Talks Business campaign, featuring online and out-of-home advertising, eDM and a full redesign of the TELUS Business Solutions website. The campaign was a success, attracting small to medium business owners to the TELUS Talks Business site, enabling them to converse with the business community and find valuable business information – and (the icing on everybody’s cake) increasing opt-ins to receive further communication from TELUS.
Using enterprise-level Java-based architecture, our solution served up and organized more than 5,000 assets consisting of documents and media. The hub also involved JIVE social platform design and integration, live annotations on documents and an asset management administration console with an overall focus on online lead generation.