The Ultimate Drive Online Game

BMW Financial Services asked us to create an online game that would engage existing mature BMW leaseholders contemplating their next purchase. We created the bilingual Ultimate Drive Game that gave them not only a chance to golf from their phones or offices but also to compete for a chance to win a prized seat at one of the most prestigious golf events of the year, the Canadian Open. To bring the golf experience to life, we leveraged Google Street View and Google Maps software and had customers swing from their home addresses, aiming for the greens at Royal Montreal Golf Club. The results made it clear – The Ultimate Drive Game was right on the mark. The insight and execution delivered results that had BMW customers teeing up online and engaging with the brand offline. The HTML-based online game included Google Maps and Street view integration.