Villagio – D’Italiano

Cundari needed to set Villagio apart from the competition. To differentiate the brand from D’Italiano, which leans heavily on Italy, we placed the focus on a small village, as well as the irresistibility of the product. The result was “Bite 2.0”, which highlighted the core pantry SKU (Classico), brought the irresistibility of Villagio to the fore, and turned a bite into an ownable device.