Cundari Awarded Agency of Record for Meridian
October 15, 2015
Cundari Comes out on Top as Advertising Agency of Record for Meridian
TORONTO, Oct 5, 2015 – Following a highly competitive review process involving some of the country’s top agencies, Cundari has been named the Advertising Agency of Record for Meridian, Ontario’s largest credit union. This coveted win is a multi-year contract to partner with Meridian for all of their integrated marketing communications. Cundari Media Trust will plan and buy all media.
“We love the Meridian brand and what it represents. It really appeals to our sensibility as an independent, customer centric agency and we are thrilled to partner with such an authentic brand with exciting growth plans” says Jenn Steinmann, EVP Managing Director at Cundari.
Cundari will work closely with Meridian to shape and bring to life their unique brand story, innovative product platforms, new customer acquisition and expansion of their business.
“We were immediately drawn to Cundari. They are smart, innovative, and offer a truly integrated approach. Their entrepreneurial spirit is a great fit for Meridian and they are as excited about building the Meridian brand as we are,” says Jennifer Rowe, Chief Marketing Officer for Meridian.
Cundari comes out of the gate this week with their first campaign for Meridian. The new campaign is indicative of the fresh thinking and creativity that Meridian was looking for.
“We were looking for a campaign that would help us stand out in a very crowded marketplace. While the creative is light-hearted and humorous, we think that the message will resonate with consumers who want to earn more on their savings, without having to worry about complicated terms and restrictions,” says Rowe.
To see the spot click here.
Cundari is Canada’s most globally awarded independent agency. The agency has been recognized around the world at Cannes, the Cassies, by the UK’s Directory Ranking and is the only Canadian agency to have two campaigns on WARC’s 100 smartest marketing campaigns in the world list. Cundari, with offices in Toronto and Montréal, works in our two official languages across an array of disciplines such as research, strategic planning, brand identity, advertising, design, digital, experiential, direct and media planning and buying. Established in 1980, Cundari Group Ltd. is proud to have been entrusted with premier brands including AGO, BMW, CIBC, LCBO, Dempster’s, Royal Canin and Primus. For more information, visit cundari.com.
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