Dempster’s Morning Quickie
March 6, 2014
DEMPSTER’S ENGLISH MUFFINS AND BAGELS HELP YOU GET A MORNING QUICKIE
(Toronto, ON) – March 6, 2014 – Two-minutes is all it takes…! Dempster’s English Muffins and Bagels is encouraging Canadians to indulge in a morning quickie… and make themselves a breakfast sandwich.
The concept stems from the insight that Canadians love breakfast sandwiches but, believe that they are difficult and time-consuming to prepare. The “Morning Quickie” is a social media video created for Demspter’s English Muffins and Bagels by Cundari that dispels this myth and demonstrates a simple and easy recipe to make a delicious breakfast sandwich with humour and wit.
“Dempster’s has a great breakfast sandwich solution but, consumers have a misconception about how easy they are to make and how little time it really takes,” said Tania Goecke, Marketing Director, Meal Occasions at Canada Bread. “We decided to have some fun and show the playful side of very practical and wholesome household mainstays like Dempster’s English Muffins and Bagels.”
Launching today on the Dempster’s YouTube channel, the video demonstrates how to easily create a delicious breakfast sandwich in just two-minutes.
“At its core, this is an extremely hard-working recipe video,” said Andrew Simon, Chief Creative Officer at Cundari. “Through our use of innuendo, we’re able to connect with our target in a highly entertaining and informative way.”
Cundari is one of Canada’s largest independently owned and operated communications agencies, applying thought leadership to the building of business solutions as the key benefit for client partners. Guided by the core philosophy “It’s the thought that counts,” Cundari, with offices in Toronto and Montréal, works in our two official languages across an array of disciplines such as research, strategic planning, brand identity, advertising, design, digital, experiential, direct and media planning. Established in 1980, Cundari Group Ltd. is proud to have been entrusted with premier brands including CIBC, BMW, SUBWAY, TELUS, LCBO, 3M, Northern Ontario Tourism, Dempster’s, Maple Leaf Foods and the Ivey Business School at Western University. Cundari Group placed third in the Top 10 agencies in Canada, second in the Top 10 Canadian campaigns from 2012 (for Pain Squad) and seventh in the Top 10 digital agencies worldwide. Cundari was the only agency in Canada to rank in any of the worldwide lists. For more information, visit cundari.com.
As “Canada’s Bakery,” Dempster’s has been nourishing Canadians since James Dempster founded both the company and the tradition of baking nutritious and great-tasting breads over 100 years ago. All Dempster’s breads are made with 100% Canadian wheat and are baked fresh daily. For more information, visit www.Dempsters.ca or www.facebook.com/Dempsters.
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