Brand Identity

The Canadian Federation of Independent Business (CFIB) has been very successful as the voice of independent business owners for many years. But changing demographics and the increasing number of young entrepreneurs have made member recruitment essential for its future.

With Cundari’s help, the organization launched the next evolution of the CFIB. We created a new positioning, tagline, logo and communications program that all keep the CFIB relevant and create a stronger presence within the independent business landscape.