“Step into the Future” Campaign
To illustrate the future that is possible with a French-language education, we created a campaign that introduced students to their future selves. In a series of double-page-spread ads, a student was featured on the left side, and the exciting life that awaits him or her was displayed on the right. With the use of a “voken,” we were able to show a French-language student walking across a user’s screen and stepping into the banner ad and morphing into her future self. The revamped website provided further information on how French-language education differs from French immersion programs. As an extension of the campaign, we created a bilingual video that shows how a French-language education can have a positive impact on a child’s future.