Jamieson Vitamins – Website
Jamieson’s dated website had over 400 product SKUs, making it difficult for consumers to navigate and content administrators to update.
Built on Shopify, a robust white-label CMS system, Cundari created a responsive website. A clearly laid-out content strategy categorized the 400+ products, prioritized them based on the business objectives, and created a clear user flow for site visitors.
The new back end now allows for easy updates to products, blogs or high-impact lifestyle images on the site, while the templated approach allows for new pages, sections or categories to be added without disrupting the user flow and experience.
Finally, our Vitamin Finder Tool allows visitors to discover products based on their health needs, with product recommendations they can text, email or save within their profile.