For All My Girls Mash App

Whether it’s their first time or their fifth, those who participate in the Canadian Breast Cancer Foundation CIBC Run for the Cure are all running for someone. That insight led us to create the For All My Girls Mash App, a fun and interactive way for participants to raise awareness and improve their fundraising. Through a customized Facebook app, registrants made personalized videos to celebrate all the women in their lives who inspired them to run. These videos were then shared to encourage friends and families to support them, and to raise awareness of this very worthy cause.