Mott’s Fruitsations

In the incredibly saturated ‘healthy snacking’ category, Mott’s Fruitsations wanted to continue its push as a snack which is made with all natural ingredients.  And also, play off the equity that it’s a snack that parents love to give, and kids love to eat.

This memorable spot is based on the strategic insight that: snacking and that all too familiar kid phrase “I’m hungry” truly go hand in hand.  Showing a typical week, in any typical household, the video and supporting comms reminds parents of the solution to “I’m hungry” is something both parent and child can feel good about.