Brand Campaign

In addition to celebrating its centennial in 2010, Calgary’s Mount Royal College graduated to become a university status and needed a rebrand to reflect their new status.  As an integral part of Calgary’s history, the school trusted Cundari with developing a new brand that would distinguish it from its competitors, communicate its value to myriad audiences and aid in attracting and recruiting staff and students. The result, after nine months of extensive research and consultation involving students, faculty, staff, prospective students and the community, was an award-winning identity layered in rich symbolism, representing history, vitality and academic excellence.