How do you breathe new life into a centuries-old museum? With a complete brand makeover, of course. When Canada’s pre-eminent museum enlisted Cundari to rejuvenate its image, we started by developing a comprehensive brand strategy. With the help of our new design platform, brand architecture and a strategic positioning statement, the ROM entered a new era. In fact, our advertising campaigns helped break holiday attendance records two years in a row, making the ROM truly one of the world’s great museums…and proving ours was a strategy worth preserving.