Ancient Peru Exhibit

The Royal Ontario Museum needed to launch a campaign to support an exhibition about Ancient Peru. With little or no public awareness about this section of Peru’s history, we felt the best way to ignite the public’s interest was to bring the archaeological discovery to life. To engage audiences in the intriguing story lines from the Ancient Peru exhibit, “storytelling” magazine ads were created to tease the audience into wanting to learn more while life-sized elevator wraps and out-of-home decals gave people an idea of how the archeologists must have felt being inside a Sican tomb.