Run for the Cure
Canadian Breast Cancer Foundation
The Run for the Cure is an extraordinary cause that helps fund breast cancer research, education and awareness programs in communities across Canada. Since 2007, Cundari has produced mass-awareness campaigns to encourage registration, raise awareness and increase fundraising. The overarching campaign theme, “Connected,” suggests that every Canadian is in some way connected to the disease and that together we can overcome breast cancer. To strengthen our campaign’s reach, our media team negotiated millions of dollars in free media space. Our campaigns have resulted in a 10% year-over-year increase in fundraising and have helped CBCF get one step closer to their ultimate goal – finding a cure.