Seal it & Win it Contest
Rust-Oleum developed the EpoxyShield Driveway System, the most advanced system available for restoring asphalt driveways, and needed help introducing the product to market. To ignite buzz about the new product, we created the “Seal It & Win It Sweepstakes,” along with a bilingual, mobile-accessible microsite where consumers could watch how-to videos, learn about the system and register for the contest. Our integrated approach included TV, point-of-purchase posters and online media, all driving curious consumers to the site. The contest sealed the deal, generating 9,070,518 impressions from TV alone.