Sub of the Day

To promote the SUBWAY® Restaurants “Sub of the Day”, we created seven 30-second radio commercials that each highlighted a different Sub of the Day and aired exclusively on the appropriate day. The campaign revolved around the idea that some people are so in tune with the Sub of the Day that they have forgotten the actual names for the days of the week. To fuel the buzz online, we engaged consumers through SUBWAY Restaurants Twitter and Facebook pages. Our campaign generated awareness and sales across the Ontario market. You can’t argue that Steak and Cheese day is way better than waking up on a Monday.