Brand Identity & Positioning
Despite the fact that it has been around for 100 years, or perhaps because of it, Women’s College Hospital had fallen off Toronto’s fundraising radar. So we came in to help resuscitate its brand and revitalize its position in the healthcare community. We started by directing a historical short film to launch the capital fundraising campaign. And since the planned renovations were designed to be unlike any other hospital, we designed an annual report for their Foundation that evoked the same sense of boldness and innovation. It’s a revolution in health care for women, now with a brand to match.