Cundari awarded new business from Canada Bread

August 24, 2017

TORONTO, August 24, 2017 – Cundari has  been awarded the strategic, creative and  digital AOR assignments for a roster of brands from Canada Bread, a leading Canadian producer and distributor of packaged fresh bread and  bakery products, including the Dempster’s, POM and Bon Matin brands. These brands add to the portfolio Cundari is currently working on that includes Villagio, Tia Rosa and Boulange de Campagnard in Quebec.

Cundari started its relationship with Canada Bread in 2012 as a digital agency partner. The portfolio of  work for the bread brands through the years has been driven by the approach of innovating consumer  engagement with the brand and has manifested in hidden  camera executions starring Canadian comedian Gerry Dee to educational ‘morning quickie’ videos  to custom content delivered through an immersive and customizable romance novel.

“Cundari has been an outstanding and  innovative partner for Canada Bread. Their work has certainly contributed to our brand and business  success  over the years,” says Heather Crees, VP Marketing  for Canada Bread. “We are thrilled to recognize their contribution, deepen our relationship and  engage them further in some  big growth initiatives and longer  term strategic visioning for our brands and business.”

“We are  thrilled to grow our relationship with Canada Bread,” says Jenn Steinmann, President at Cundari. “These new assignments truly immerse us in their business and will challenge our team to push the boundaries on brand experiences that resonate with and build loyalty with consumers.”