Cundari awarded new business from Canada Bread
August 24, 2017
TORONTO, August 24, 2017 – Cundari has been awarded the strategic, creative and digital AOR assignments for a roster of brands from Canada Bread, a leading Canadian producer and distributor of packaged fresh bread and bakery products, including the Dempster’s, POM and Bon Matin brands. These brands add to the portfolio Cundari is currently working on that includes Villagio, Tia Rosa and Boulange de Campagnard in Quebec.
Cundari started its relationship with Canada Bread in 2012 as a digital agency partner. The portfolio of work for the bread brands through the years has been driven by the approach of innovating consumer engagement with the brand and has manifested in hidden camera executions starring Canadian comedian Gerry Dee to educational ‘morning quickie’ videos to custom content delivered through an immersive and customizable romance novel.
“Cundari has been an outstanding and innovative partner for Canada Bread. Their work has certainly contributed to our brand and business success over the years,” says Heather Crees, VP Marketing for Canada Bread. “We are thrilled to recognize their contribution, deepen our relationship and engage them further in some big growth initiatives and longer term strategic visioning for our brands and business.”
“We are thrilled to grow our relationship with Canada Bread,” says Jenn Steinmann, President at Cundari. “These new assignments truly immerse us in their business and will challenge our team to push the boundaries on brand experiences that resonate with and build loyalty with consumers.”