New Balance Canada asked us to create an animated video to introduce the Flexonic MX99 trainer, a shoe designed to enhance training via the dynamic flexibility of its design and construction. Our animators made good use of supplied 2D digital assets to bring the Flexonic to life – by dissecting, manipulating, re-imagining and re-assembling those assets to present the Flexonic from a variety of perspectives. The inspiration was the idea of the Flexonic as a true extension of the body – something that becomes abundantly clear the moment a consumer tries on a pair. Our video set out to vividly capture the feeling of the responsive nature of this extraordinary shoe, affording New Balance Canada a cohesive and cool new aesthetic as it flexes its creative muscles.

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