Maple Leaf Foods

Helping Maple Leaf bring the fun indoors

Maple Leaf Foods faced a historically weak Q1 for its packaged meats, as consumer health trends and retail partner expectations challenged sales. To combat this, the "Great Indoors" campaign encouraged Canadians to embrace indoor warmth by bringing the feeling of the outdoors inside. A multi-channel campaign, led by TV and online videos, showcased surprising "outdoor" moments happening indoors, driving an emotional connection with consumers.

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