Mott’s Fruitsations aims to stand out in the crowded ‘healthy snacking’ market by highlighting its all-natural ingredients. The brand leverages its appeal as a snack that parents trust and kids enjoy.This engaging spot is rooted in the insight that snacking often accompanies the classic kid phrase, “I’m hungry.” By showcasing a typical week in a household, the video and related communications remind parents that there’s a solution to “I’m hungry” that both they and their kids can feel good about.