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The merger represents the next chapter for Cundari, a name synonymous with Canadian creativity for more than four decades, and a new platform for growth that combines Cundari’s deep creative legacy with LP/AD’s international client roster and strategic planning strength.

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As part of the merger, Alex Shifrin, Founder and Managing Partner of LP/AD, will step into the role of president of the combined agency. Aldo Cundari, the agency’s founder, will continue to play an active leadership role as Founder and Chair.

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“Cundari has an incredible history in Canadian advertising. Many senior leaders in today’s agency landscape either got their start with Cundari or at least spent some time at the shop. It’s a true creative institution,” said Alex Shifrin, President of Cundari. “This merger isn’t about size or scale. It’s about building on that legacy to create an agency that’s fit for how clients grow today. Strategically grounded, creatively ambitious, and globally minded.”

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“Cundari has always evolved with the times, “said Aldo Cundari, Founder and Chair.“ By bringing LP/AD into the fold, we’re not just honoring the agency’s past, we’re creating the conditions for its next great chapter. It’s about combining the wisdom of experience with the curiosity to explore what’s next.”

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Founded in 2014, LP/AD has developed a strong international footprint, working with clients across Europe, Asia, and North America. Its focus on uncovering growth opportunities through strategic alignment and targeted creative has helped global and Canadian brands such as Amdocs, Tabasco, Maserati, MLSE and Pernod-Ricard connect business goals to planned outcomes. The agency’s emphasis on strategy-first thinking and cross-market experience positions it as a natural complement to Cundari’s creative foundation.

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With more than forty-six years of history, Cundari remains one of Canada’s most storied creative names. The agency has produced seminal work across sectors including automotive, healthcare, finance, and public service, with campaigns that have earned global recognition at Cannes Lions, The One Show, The Clios and Effie Awards. Its long-standing partnerships and deep category experience continue to make it a trusted creative partner to Canadian and international brands alike.

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The newly combined Cundari will offer expanded capabilities across strategy, creative, brand transformation, and growth consultancy, serving clients in Canada and internationally. The integration, which began earlier this year, officially launches with a shared vision of connecting the craft and heritage of advertising with the intelligence and innovation shaping today’s communications landscape.

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About Cundari


‍Founded in 1980, Cundari has been one of Canada’s most enduring creative agencies. Known for its pioneering work across advertising, design, and digital, the agency has a storied history of helping brands grow through creativity and innovation.

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About LP/AD


Founded in 2014, LP/AD is a strategy-first agency that helps brands identify and unlock organic growth opportunities across international markets. Its work spans strategic planning, brand communications and campaign creative.

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