March 8, 2013
AIGA Design for Good – Pain Squad Mobile App
Every year, thousands of children with cancer are treated at Toronto’s Hospital for Sick Children (or SickKids). The pain these children endure is one of the worst parts of their sickness. Doctors, nurses and researchers continually work on...
March 1, 2013
Diversifying a White Man’s World
According to Statistics Canada, women make up 58.3% of the workforce, and as of 2006 (the latest statistics available), 61% of post-secondary graduating students. Visible minorities (excluding Aboriginals) make up 16.3% of the workforce...
February 11, 2013
Toronto School of Art Sculpts a New Future Thanks to Trio of Businessmen Artists
A trio of Toronto businessmen have banded together to resurrect the Toronto School of Art. The school will reopen May 4 at a new location after it abruptly closed...
February 7, 2013
Cassies Awards: Campaign – Pain Squad App
When children are undergoing cancer treatment, healthcare providers need all the information they can get to manage pain and improve treatment. Most patients are asked to record their pain symptoms daily in paper journals...
January 21, 2013
How Did Canadian Shops do in the Big Won Rankings?
The annual analysis of the world’s ad agencies and campaigns – as measured by the quality and quantity of awards won – is based on nearly 4,500 campaigns and creative executions by 1,595 agencies that won awards at...
January 9, 2013
Canada Bread Goes for Chuckles in New Digital Campaign
In a hidden-camera video series, comedian Gerry Dee pranks unsuspecting folks and humorously educates them on the nutritional benefits of whole grain bread. “There’s been a lot of mention around the...
January 1, 2013
The Age of the Consumer
The last 15 years have been a whirlwind of change and learning that has forever altered the marketing communication industry and how consumers connect, both with brands and one another. Who would have guessed the great equalizer would be...
December 18, 2012
2012 Agencies of the Year Shortlist: Cundari
At Cundari, the name of the game isn’t just winning business. It’s winning the right kind of business and putting the right people on the account, says founding chief executive officer Aldo Cundari.
December 1, 2012
Cundari Takes Top Prize at CMA Awards
Cundari's work on the Toronto Hospital for Sick Children's "Pain Squad" app took home the Best of the Best prize at last night's Canadian Marketing Association (CMA) Awards. The agency won five Golds (10 awards overall), also taking home prizes for...
October 17, 2012
Cundari Wins Fast Company’s Innovation by Design Award
Cundari is having a banner year with its SickKids Pain Squad app, with two mobile Cannes Lions under its belt. Now Pain Squad has been awarded New York-based...
June 19, 2012
Cundari Wins Two Gold Lions
Cundari has picked up two Gold Lions in Mobile for its SickKids Pain Squad app. In an effort to help sick children document their pain in a daily diary, the Toronto-based shop created an app that turns the kids into superheroes, rewarding them for...
June 1, 2012
YES WE CANNES!
Cundari, a leading independent Canadian ideas agency, recently took home two Gold Lions at the 2012 Cannes Lion International Festival of Creativity in Cannes, France. Both awards were in the mobile category won for the agency's work on the Pain Squad App for The Hospital for Sick Children...