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July 7, 2014
Defining Value in the Client-Agency Relationship
Aldo Cundari looks at an agency model he hopes "walks the talk" and puts clients' needs first. For any marketer, there’s no shortage of challenges in today’s [...]
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May 14, 2014
How Did We Get to the Age of the Customer?
Aldo Cundari looks at how digital turned talking to consumers on its head.
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April 29, 2014
Cundari Introduces Head of Strategy
Cundari is delighted to announce the addition of Malcolm McLean as new EVP, Strategy, Insights and Planning. McLean who started at Cundari this month has made significant contributions at some of Canada’s leading agencies [...]
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April 17, 2014
Cundari wants media moved up the funnel, hires Luke Moore
Cundari Group chairman and CEO Aldo Cundari won’t say what a mysterious new standalone media offering his company plans to launch in the fall is. He will [...]
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April 15, 2014
Carpe Diem: A Marketing Renaissance in the Making
Aldo Cundari looks at why change needs to come from the top. In the not too distant past, the CMOs’ and senior marketing [...]
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March 11, 2014
GK Brand and Cundari to Brand Armenia
GK Brand and Cundari sign the first-ever national brand development contract for the Republic of Armenia on February 20, 2014, with the National [...]
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March 6, 2014
Dempster’s Morning Quickie
Two-minutes is all it takes...! Dempster’s English Muffins and Bagels is encouraging Canadians to indulge in a morning quickie… and make themselves a breakfast sandwich.
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January 14, 2014
Cundari named ‘Best of the Best’ at Globes Awards
Cundari and SickKids’ Pain Squad App continues to deliver on the awards circuit, taking top prize at the Marketing Agencies Association Worldwide Globes...
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January 13, 2014
Canadian Agencies Band Together to Help Toronto’s Homeless
A number of agencies have joined forces to create an integrated campaign supporting Project Winter Survival, an initiative...
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October 1, 2013
Toronto 360 Makes Its Mark at Markham and Steeles
A bold new figure in the suburban landscape was a winning design from the first-time collaboration between Dean Martin, Creative Director of Branding and Design...
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September 30, 2013
Dempster’s Targets DIY Guys
Dempster’s is making a macho effort to break through to millennial males with power tool-driven creative encouraging them to make their own sandwiches. The Canada Bread brand traditionally...
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August 22, 2013
2013 Agency of the Year Shortlists Revealed
Canada’s adscape is far from dormant. The sheer volume of agencies that entered into strategy‘s awards competitions this year is emblematic of the industry’s prolific vista...